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Customer Segmentation in DEXEF

Customer segmentation helps in dividing your customer base into distinct groups based on specific criteria.

Steps to Segment Customers

• Step 1: Define Segmentation Criteria
• Step 2: Collect Customer Data
• Step 3: Apply Segmentation Rules
• Step 4: Analyze and Adjust Segments

Customer segmentation helps in creating more personalized marketing strategies and improving customer engagement.